The latest phase of Pentel’s new marketing campaign, ‘Discover your best’, is unveiled today when the company’s EnerGel commercial airs in cinemas in the UK and Ireland.
The campaign will run throughout the summer, including the build-up to back to school, appearing before summer blockbusters such as The Lion King, Toy Story 4 and X-Men: Dark Phoenix.
As the summer unfolds fans will also see a constant stream of activity across Pentel’s social media sites including videos, competitions and engaging content from influencers reviewing the Pentel Arts range, bringing to life #CreativeInspirations.
In the final phase before back to school and college, additional influencer content will help students choose the perfect writing instruments for the new term, using #StylishStationery.
The campaign will reach over 4.3 million students, young people and families throughout the summer and into the new term.